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Side project sustainable economy... using social media

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Social Media

This guest post is by Clare Lancaster, of WomenInBusiness.com.au.

Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid a cent to promote it.

When I decided to drop out of corporate life, my first move was to open a consultancy. I had been working online since 2001 and by 2008 was confident I’d accumulated enough skills and experience that finding work wouldn’t be a problem.

Around about this time, Twitter was the next big thing. I realized if I wanted to offer my clients the best service I could, I’d better get to know what Twitter was, and work out it was going to be any good for business.

Little did I know that the answer would be a resounding ‘yes’—and that it would help me take my side project from an idea to a sustainable business in less than two years.

I started blogging on clarelancaster.com before I launched my consultancy.

I had a clear objective for the blog—that was, to demonstrate my knowledge and start to build my online reputation. I wrote about social media case studies, the basics of online marketing, and my journey so far. I shared my knowledge with wild abandon and started to attract an audience.

Not only did this blog allow me to demonstrate my knowledge but it provided me with a home base to send people I’d connected with through social media.

Twitter was (and still is) my social networking platform of choice. When I signed up, I spent months observing the conversations, getting to know the etiquette and slowly but surely growing my network strategically.

I sought out and connected with industry thought leaders and journalists, identified people with similar work backgrounds and ethics, and spent time chatting and sharing links not only to my blog posts but to articles that I was reading that I knew would benefit my network.

My patience and consistency paid off when I received a DM from the editor of Australia’s largest small business magazine. She’d been following my blog and invited me to write a five-page article about social media.

That article led to another DM, this time from the editor of Australia’s largest online business magazine. I was invited to write a column with the potential of becoming a monthly contributor. I’ve just filed my 14th column with them.

While much of my network building was strategic, I also enjoyed connecting with other people who shared my interests.

One day I was chatting with another woman involved in online business who was writing about similar topics. A few days later I woke up to find that I’d been listed on Forbes as one of 30 female entrepreneurs to follow on Twitter. It turned out that contact was a writer for Forbes, and the result of that coverage was 3000 new followers in three days.

Some might say it was luck. I say, you only get lucky when you put in the ground work.

In addition to emailing a thank you to every commenter who interacted with my blog, I’d also visit their blogs and add them to my Twitter network. If they had a LinkedIn account promoted on their blog, I’d add them there too. This strengthened the relationships I built, and made a lasting impression. I still do this occasionally today.

We all know that at the heart of social media is authenticity and transparency. As I was building my consultancy website, and deciding on my services and pricing, I chatted about it on Twitter. I asked for feedback on taglines and navigation text, and focused on involving my network in the journey to launch.

When the time came to open for business, I had a network that helped spread the word for me. They felt invested in the process and the journey I’d taken to get to that point.

One of the first strategic networks that I built was focused around my industry peers—marketing and digital types. Six months after launching my I consultancy, I’d just experienced my first nightmare client and was looking into diversifying my income streams.

My first experiment was an ebook—a guide to using Twitter for business. I sold the majority of my guides to other marketing consultants and learned a valuable lesson: know your audience, listen to what they need, and create it. Then use social networking to spread the word. Don’t hesitate. If you spot a need, jump on it.

One of the reasons my ebook sold so well was because it was one of the first on the market. The reason it spread was because it told the reader what they needed to know, they got results, and they recommended it to their networks.

After I’d been writing on my personal blog for a while, I got the opportunity to acquire the womeninbusiness.com.au domain. I snapped it up and have since used social media to build traffic to the site and foster community around its message, which is to help women create their own paths using online business.

As with any profitable blog, this site has a variety of revenue streams that are dependent on the trust, influence, and interest of my audience both on my blog and on the social networking platforms I use.

I used the same technique that I used for my consultancy to launch this business.

I know there’s something icky about framing the idea this way, but it’s the cold hard truth. You’ve worked hard to provide (free) value on your blog and social networking platforms, and to keep the attention and trust of your audience. If you want to create a sustainable business, you’ll need to monetize their attention.

I do this by recommending affiliate products, selling my own products and services, and advertising.

I view the products I choose to be affiliated with as part of my overall product range. I only recommend products I’ve used and feel proud to associate with my name and the reputation I’ve worked hard to build.

A successful affiliate promotion should span your blog, social media platforms, and mailing list. A profitable one will perfectly match the needs of your audience. If it doesn’t, it’s better to find one that does, than to compromise that trust.

I recently launched my first premium product, a do-it-yourself online marketing ecourse. Twitter was a great platform to tell the story of this offering, and let people know about it in a natural way. In fact, the less salesy I was about the product, the more registrations I received.

When you own an online publishing business there are two things you’ll be doing continuously: creating and promoting.

You’ll create content and you’ll need to promote it. Not only do you need to promote your content, you need to promote the meaningful transactions that affect your bottom line.

Meaningful transactions are the actions that turn a passive visitor or reader into an active part of your business. They’re the things that will make your business sustainable. As a blogger, an essential meaningful transaction occurs when a visitor subscribes via RSS or email. If you’re also an affiliate, a meaningful transaction would take place when a reader clicks on your affiliate link.

Write a list of your meaningful transactions and cycle through them, not forgetting the social media success ratio of one part promotion, one part sharing, one part conversation.

Even though it’s important to promote your meaningful transactions, it’s more important to keep an eye on the quality of your output and the reaction that you’re getting from your social media audience.

When I first started kicking goals I would excitedly jump on Twitter and tell the world. After a while, I could tell that my excitement was coming across as self promotion. I scaled back and remembered the golden rule. In social media, it’s not about you. It’s about what you can do for others.

How are you using social media to grow your blog’s following and your business?

Clare Lancaster offers blog reviews to help improve the business performance of your blog. She is passionate about helping people make their own path in work and life and can be found on Twitter most days (@clarelancaster).

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Autoresponder on ' roids

Blogging for dollars

This post was written by the Web marketing Ninja - a professional online marketers for a great Web brand, has released his undercover tips here at ProBlogger.Curious? how we are!

Darren has written about much as he developed his autoresponder sequences on his blogs. But I would like to now one step further and describe how you can turn a good auto responders in a great man.

If you, enter their e-Mail addresses questions users you should the process as smooth as possible halten.Wenn you can questions simply for the address. If you really need, to questions you for your name, so you can personalize messages - but thats it.

Because you have just how can a portion of information segment your audience?

Segment A: existing customers: the e-Mail address to list orders match and see whether the person an existing customer or not.Segment B: blog commenter: If you count people requesting are their e-Mail addresses, if comments to write against, to determine how connected to your blog.Segment C: community members are match: If your blog has a forum, chances are you have a record of the user e-Mail addresses from your forum signup process.Use this to determine if you are already new part your community.Segment D: subscribers: this is the bucket for anyone that does not fit into the above segments.These are the fresh faces to your blog.

She'll probably a similar process to follow, Darren here however should create a sequence erstellt.Sie, that is specific to each segment.For example, might welcome a new Subscriber, by sharing with you some of your most popular posts first.Then a copy of your latest newsletter send you could finally could you an offer on one of your products senden.Alternativ could an existing customer simply send the content, you gave your email for as you're already in your sales cycle cross-sell and up-sell.

As a starting point try, put yourself in that segment's shoes and create a process you want to see if you were them.

This is where it becomes a little more and sometimes a little confusing.It is time to find your autoresponder sequence that optimal conversion rate for each segment to refine.The considerations you need to take in your tests might include:

Sequence of events: such as free eBook-> links to popular blog posts - > latest newsletter - > EbookEmail delivery paid: during the usual business hours outside business hours/day of the week/WeekendDelay between E-mail: a month, a week, a day, a HourEmail format: HTML, rich text or plain TextEmail copy: long or short, informative or sales-oriented

Warning: If you want to test, you can easily out of control creating variations receive. had three different test cases for each of the four segments, you would run simulations such as 12 tests haben.Und if you have any four E-mail, would be the 48 e mails must write! I would start with what you think is right and in the course of time to develop your approach - just as Darren has.

Now, unfortunately I'm not sure that all e-Mail services that offers this level of depth when it comes allocating people specific lists based on your customer profiles (if someone from one let me know, white) .So may some user-created for you, an email address you need to decide what segment fits the user and assign that person can appropriate Liste.Allerdings a little investment pay front huge dividends in current reader customer conversions.

Even if you get only a handful or subscribers every day, your conversions will increase by placing a focused autoresponder program that is tailored to you without a doubt.

Stay tuned from most contributions by the mysterious Web marketing Ninja - a professional online marketers for a great Web brand, more here has released its undercover tips at ProBlogger in the coming weeks.

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Will you be blogging for blog action day?

ProBlogger site news

It's that time of year! this Friday blog action day – is an opportunity for bloggers of the world over to raise awareness of a specific problem.

This year the theme is water, and the good people of blog action day HQ have announced that the white will join House and the UK Foreign Office to help the choir attention to problems bring water this year.

So are we.

Signed up for blog action day? how to focus your blog on the topic of water for the day?

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How to use Storyselling to boost sales

Blogging for dollars

This review is the contribution by Johnny B. truant, the JohnnyBTruant.com.

When I was in high school, I experienced the most impressive sales job I have ever seen.

One afternoon, the entire student body, the auditorium for an Assembly was called. No one knew what the Assembly about was. We were just told to visit.

The lecturers were two boys casual dressed.As you began rather than telling us why you were there, began telling us jokes. They told us a few stories – funny stories in their own families (who as clueless as our own, since we were young and knew everything), and which stories, felt that with us about how ridiculous school was and gentle fun of our principal and teacher gemacht.Uns liked these guys.Thought how we done haben.Ihre were interesting stories and makes fun. We are down and relaxed.

We thought, care, why we called on the Assembly.Someone had made a mistake and entertainment pure had booked but we were not to complain.

The mood of the two guys changed front half way through the presentation.It was like a sneak attack: it was on us before we knew it came.The moderators were suddenly Abstinenz.Und speak too by AIDS.Und as it was bad much drink and drugs to tun.Es was all that stuff that usually try adults to talk to young people - stuff young people typically roles to your eyes.

But we were not our eyes Rollen.Wir were to hear. we have banned.

Instead of AIDS was bad to say, would you tell us about the girl who had met by ordering HIV we in one of those funny stories at the start of the presentation, and how you became ill and died.

Instead of, say not to drink and drive, you told us about the child we had about earlier, but now the story turned him is in a wheelchair for the rest of his life after he is hit by a drunk driver.

If 1200 at the end of the Assembly was nobody, high school kids from this auditorium dulled, skeptical, or mocking the message had us worden.Die said most children streamed past me were silent wines.

These moderators came to our school, we carefully on the idea and the intelligent decisions and stay safe to sell - all ideas, young people usually even a little interested in purchase of well-intentioned adults and parents not.

But because selling them through stories did, we bought all had it.

If you blog, often try to convince people to do something. You want to read the post to start.You want that until the end of the post to read.You can buy a product or service, or sign up for a newsletter or RSS feed.Sie, that you leave a comment, take a survey, or want to be sure your point of view.

To convince readers do nothing at all, you need to sell.And one of the most powerful ways to sell is a history - I call it "Storyselling."

Stories are disarmament.Stories interested first an entertainment level causes that you lower, mostly in place have to watch, to keep people from the pressure of things.

Back in high school, this Assembly we want are not told, everything, in contrast to what we already believed to be true.We were having fun, and no one knew better than us what sollten.Jugendliche are the hardest people to convince nothing - the hardest sale will always try each presenter to make.

But these guys succeeded because you gave us first unterhalten.Sie delete our guards.We got like you and refer to you.And once that was done as a time for you to "sell it" came, we were wehrlos.Wir never had a chance.

Storyselling give a try want?Here are some things in mind to keep, how to do this.

The Storyselling aims to cause the reader to a need for a particular course to identify action (or a particular product or service) by Allegorie.anstatt explain destruction, tell the story of travelling to stripped Grundstücke.anstelle, outlining, functions and benefits of your new workout plan, tell rainforest the story of how you used to excess weight and how the training developed thin got.

Always try to lead your readers to conclusions by evidence rather than force you, Überzeugungskraft.Wissen, by hitting with brute who was on this big? the spirits in Dickens's A Christmas Carol.Sie didnt Scrooge say about how his life would stink when he does, what he tat.stattdessen, took him there and let him it for themselves to see for yourself.

A common mistake with this approach is in string out a long history that may be a great story, but that never gets around to sell the product or idea to the hand, or the public before it always have to tut.Sie to keep your main "selling point" in mind, and keep losing the history back to bringen.Es is not only a story – it's a story that the reader shows why should buy X or Y.

Everyone has a real and true history and each product or movement has a reason for bestehende.Irgendwie was convinced to engage, it is your job to pull this desire and motivation and use your own story, is no need to do something - the truth always better sold to other to überzeugen.Es.

Give Storyselling a shot next time, if you're looking to überzeugen.Egal, what you can sell only find a story you past the skepticism of many get more readers which will use as a bulleted list.

Johnny B. truant is the creator of Storyselling 101.(He builds websites.)

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ProBlogger book: audio version available

ProBlogger site news

The second edition of the book ProBlogger (hard cover) arrived earlier this year and enjoyed some good reviews (you can read here what was new in the Second Edition).

It also came out in a Kindle version at the same time but a different version was released in recent months: the audio version.

At the time that it was released, I was traveling, so I pushed posting about it (and then promptly forget to do so) .So, here's my post late introduction!

The audio version was not heard by Chris or me (it's a little strange hearing to tell your own story in the first person to someone else), but I suspect the guy who does this in a clear voice as Chris and I could our crazy accented manage to read!

I know that many of you effectively learn by hearing as read, so if you haven't read the book, you can grab the audio copy here and to it on your iPod, listen on your computer or in your car.

Enjoy!

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Marry your blog to live... and watch take off

Miscellaneous blog tips
This guest post is by Tsh Oxenreider of simple MOM.
I've watched in wonder how my blog has grown since it launched in early 2008. It started as a hobby blog and has since morphed into an income-generating network of five sites, complete with a loyal community of readers, four other editors, and a family of more than 20 contributors.I got a book deal about two years into my blog's inception, and it'll be on bookshelves worldwide in just a few weeks.No. doubt those hours of soaking up every bit of wisdom here at ProBlogger have paid off, and then some.
I love what I do and I love that I can earn revenue doing something I would do for free if I had to.
What's my secret? He's about 6'2 tall, likes his coffee black and as I write this, is currently driving the minivan taking our daughter to school.
Yep, that's right.It's my husband.
There is absolutely no way my writing career would be where it is now without Kyle working right alongside me. I'm the main voice of simple MOM, sure, but he tirelessly does many of the behind the scenes tasks so that the blog succeeds. Together, we work hard to make the network thrive and as a fortuitous blessing our marriage is strengthened.
Now, I'm not saying you have to be married, or have a partner, to have a successful blog.
But I do think a blog works better when it's married to your real life. Let me explain how.
I'm blessed that Kyle also works from home. Every Sunday, we scribble out our family calendar for the upcoming week, allotting work times for the both of us. When one of us is working, the other one is the primary parent on duty, and is in charge of the dishes in the sink and tackling Mt. laundry service.
Ultimately, I normally write several mornings a week while my oldest is in kindergarten, and my husband takes charge of our younger two. He also oversees dinner one night per week, giving me some extra time to edit posts and handle email.
This is an unbelievable help in keeping the blog running. We're a family with little kids and it's a busy season of life.Being a mom is still my full-time job, and it definitely takes more of my attention, physically and emotionally, than blogging ever could. There is no way I could run a blog as large as simple MOM without a parenting partner in crime.
My husband is actually the first person to see the email that comes through my blog's contact form, not me. He forwards me the emails he thinks I need to see reader comments and questions, or PR requests worth a look. I created a set of pre formatted emails for him to use for the mail that contains the most frequently asked questions, such as requests to do giveaways, or the occasional blogging question. The answers are still from me, but I don't have to write them from scratch every time, and he can quickly reply to those people without having to wait until I'm free.
And I get a truckload of mail that could easily be deleted, but it still stresses me out to see them. Letting his eyeballs be the one to scan through all the fluff and mass-generated emails works well for us. They don't bother him.
Kyle also handles all the accounting for the network. He keeps up with all our transactions, from hosting service payments to ebook purchases, by automatically transferring our PayPal account to outright and handling things there.
These tasks take him ten to 15 minutes per day, tops, because he's set up a system that works for him and he tackles this housekeeping daily.If I waited to deal with it when I had time, it would take me hours where I could otherwise write. And I'd want to curl up in the fetal position and cry, because I'm horrible at these sorts of things.
Believe it or not, only 72% of the simple MOM readership is female. Yes, that's the majority, but it means over a quarter of our readers are male.I'd be remiss to write solely to females, and leave a sizable chunk of my readership by the wayside. The blog is much more about the in the and about wearing the mama outs of intentional living than it is.
Kyle helps me think of post ideas I wouldn't have considered - not only because he's a guy, but also because he's a parent, too. I'm blessed to work in a blog niche that's directly related to my everyday life as a parent.But sometimes, I'm so entrenched in the thick of it that I don't see clearly. My husband provides additional perspective.
He's the one who came up with the idea of writing posts about family mission statements, and pizza Fridays, and he recently came up with the brilliant idea for my next book proposal.
He's there when I need to stay up late to fix some code. He lets me vent to him when I get harsh emails from readers. And his eyes teared up when I opened the envelope holding the advance copy of my book when it arrived in the mail a few weeks ago.His positive attitude and cheerful perspective keeps me going on those days when I want to walk away from the blog.
Likewise, Kyle wants so let me know when to idea I have is just dumb. Or when I'm taking criticism too personally.Or when I need to say "no" to a PR request or guest posting offer. Or when I'm too focused on the blog and need to change the baby's diaper instead.His perspective keeps me grounded and optimistic.
Again, I'm not saying you need to be married to have a successful blog.But I believe a blog will have a better chance of success if it's part of your real life.
It's easy to see a blog as a one-one or-woman show, but there are see lots of things behind the laptop screen we don't.Simple MOM would not be doing as well as it is without Kyle's help, plain and simple.It's not a one woman show, by any stretch.
When we keep our blog aligned to our offline life, we aren't as pulled in as many directions.It can even enhance our lives, our families and our marriages.When Kyle helps me, we work together.We talk, we spend time together, and we focus on the same thing.Our relationship is enriched by it.
Blogging takes a lot of work, and the to-do list is never really done.Can delegate to those around you?Can you tap into your spouse's strengths and ask him or her to help out?
Maybe you've got a friend who'd enjoy collaborating with you.Ask her or him to run your blog's newsletter (my friend Jenny does).Maybe get one of your friends to act as a sounding board for your post ideas.Or if the grandparents live nearby, see if they can watch your kids once or twice a month so that you can get a chunk of writing done.
Let your blog enhance your offline life and recruit to help those around you.And watch it take off.
How do you use the help of others to run your blog?
Tsh is the main voice behind simple MOM is editor in chief of simple living media and her first book, organized simplicity, hits bookstores next month.Follow her on Twitter to learn how to handle cloth diapers and silly Bandz obsessions and to chat about why less really is more.
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7 Reasons $7 products rock

Blogging for dollars

This guest post is by Steve Martile of freedom education.

I currently charge $400 monthly for coaching. This is a high price for some people, although I know some trainers who look like a good deal up to $10,000 per month to raise, that my coaching makes.

A prospective client said that really coaching with me was going to do to you.It took the value in es.Sie saw and wanted to buy, but you just couldn't come, with the Geld.Es was either buy the coaching or pay the rent. They decided to pay the rent.

As is coaching the highest price service I make, I decided to come with a product that everyone could afford.

The reason why I started with $7 is because it is low. I thought almost anyone in any country could afford that price... and in this way, I at least could test the different price points and see, what works best for my readers.

I created my first $7 product two months ago on my blogging for coaches Website.Es is a membership site, where we offer coach mentoring as your business with blogs and blogging build $7 per month. It is a steal for coaches who want to create their coaching businesses online.

The wagons must be able to also thought if we this product of our mailing list of about 300 people announced 11 you bought. This is a conversion ratio of approximately 3.6%.So if you think you need to earn a great mailing list make money, you are wrong!

Six weeks ago, I offered a $7-membership to my freedom education blog readers. Three weeks after that I an audiobook on motivation for $7 angeboten.Beide products sold. I love $7 products.

If you the cost of your products or services and package, in a $7-product are then more likely to buy your readers, can reduce.It is much less risky. I mean, it's only $7... If you don't like it, have lost much.

If you convince that try to offer a Produktgarantie.Versprechen buyers you no questions asked money back will give you if you with the product not satisfied.Only a handful of your buyers will return the guarantee to avail.

Your listing, is not also known as your Kopie.Ich know about you, but I'm a Blogger.Ich write newsletter and blog posts. I do not write copy.Writing copy is a bit strange for me. The last thing, I want to do a ten page piece is copy for a $500-to write that product verkauft.Was a waste of time.

What is easier for me to write a shorter piece copy for a product that sells for $7.

It is only 7 dollars - to write a novel.It makes mandatory even 750 words and that's about as long as a blog post.Make sure you that you focus on the reasons why to buy your product to anyone.You want to remember to keep readers, why your product rocks and how it will help you.

This gives you a huge advantage: you need to restart your $7 no great product-product for sale.

Just want only make an announcement, your newsletter and on your blog.I say to you your readers about your product and how it to solve your problem I mean helfen.Wenn new product announced three e-Mails sent my newsletter subscribers and published two posts on my blog in the course of a week.You don't need to be aggressive, but it's really up to you, and what fits your style.

Introduce yourself, write a piece of copy for a $500-Produkt.Es might take 12-16 hours to write if you are a really good copywriter.And what if you are terribly copywriting, how I do it? then it will probably sell.

Instead ask yourself a $7-Produkt.Es took hours eight to the copy, the messages write and publish blog posts for my very first product: just an another Sunday afternoon for a blogger.Then I have my blog and newsletter on autopilot and let it all happen.I was a great feeling to walk with my wife on Monday afternoon, when I was my first sale kam.Es.

I love this Teil.Sie need not affiliates for a $7-Produkt.Wenn are like me, you have an idea how you approach subsidiaries or even how an affiliate program einrichten.So rather than bother to go through all take the next baby step - this is a $7-offer product.

More people will buy a $7 product - even if the currency exchange is high – because it so cheap! you'll not rich this strategy to get, but it does get your feet nass.Es gives you an idea of what your readers are buying and what you know, you come to nicht.Und with new ideas for higher-priced products helps.

I think this is the main reason why you start products should $7, especially if products to sell if just blogging started, and you see to the return on your investment are should your first $7-create product.

If you product sell online your first $7 something happens, intern.Sie move inside: start to believe you can start your Blog.Sie money to see how you could go even worse, maybe... create $27, $45, $100 and perhaps $500 products and it will be exciting.

But you have too small anfangen.sobald your first $7-have sold, begin to glauben.Sie gain immense confidence in yourself and realize that you can make money online.

Steve is the creator of freedom education: manifesting your desires and 7 of secrets of rapid transformation. also, he is the co-founder of blogging for coaches.

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Blog karma: how well can blogging deeds your traffic spike

Blog promotion

This is a guest post by Joshua Nörr from JoshuaNoerr.com.

Because I was very young, I said and shown, the importance of giving and have things to do for other Menschen.Ich is always felt that the highest level of a person, the characters of the level of service you are ready, provide for others. In fact, your legacy will your service to other cornerstone long after you are gone.

I also believe that as an individual in the position, body and spirit, I have some degree of obligation, everyone has the skills I, or most of you do other helfen.Nicht. My way of saying "Thank you" for blessed with all these things is by back.

When I started blogging this year, I knew that I wear what I do mind, I knew not only really how.

One day I was getting ready to write when I said an idea hatte.Ich me, "How about you all share the great blogs to read you with your readers?" a contribution This seemed like a pretty good idea.

So I scrapped my original post and shared five blogs the I that month, with a featured post and some comment read the blogs had me on what I felt so awesome machte.Fast immediately jumped my traffic. The bloggers even stopped by to say "Thanks" and read, loved what I wrote and my regular readers, which I you for new content was available.

Since then I have made this a regular monthly feature on my blog and it is becoming very popular. I get a traffic Spike, an increase of subscribers, and - best of all – I new relationships begin with other really cool blogger.Seems like a pretty good way to go.

A blogger I read their work regularly and for whom I have the utmost respect, published a post asking your readers for help.

The objective was to make it blog world, and donations to help her to invite.I thought this was great!I loved the fact you such a strong community built on your blog, that enough felt comfortable to ask to help you reach your goal.

This blogger was actually the first person to comment on my blog (other than my MOM!), and as I Las her appeal, I remembered how I felt Tag.Sie felt I like a blogging rock star, although it was only one small comment!I decided to remember the feeling, I wanted to help her get to Vegas.

So I posted a call to action, to my Leser.Ich told all about you, what happened in order to post questions for donations, and press the button publishing with a huge smile on my face.

The response was very nearly immediate - and overwhelming!People loved the idea, just as much as I did and wanted to help.There were so many wonderful comments from excellent Menschen.Nachdem everything said and done, reached posted the blogger your destination and your journey to blog world.

Now I take the credit for your goal reached, may not - I'm pretty sure that your talent had something to do with! yet I felt how I was part of something, and that my blog had to make a small hand in one's life better.

This day was also, to date, my blog's highest traffic Tag.Menschen post tweeted, stumbled es.Ich have some new subscribers it common it, Dugg, and met some new Leute.Das was not my goal in doing what I did, but it was a pretty nice side-effect!

It is for you! you have ever done before something like this? seen what results do you have? you have planned for the future? I would love to hear, how well did you and your blog profits.

Thinking a wonderful platform for the creation of one's day, or others in a positive way to helfen.Ich think remember that your blog is this is a great thing, and who knows a simple act of kindness might be more people to your Tür.Klingt as a win-win situation for me!

Joshua Nörr is a former MMA fighter and sent turned Blogger.Er owns or is a partnership in several blogs on various topics including personal development, health and fitness.

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3 Critical steps to blogging success

Various blog tips

While he was in the blog world, Darren met with Abbey Prince Johnson from WebProNews.

Explored in this interview Darren what he believes are the three critical steps for blogging Erfolg.Hast you a blog, but where you go from there?

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How to make your submission-Friendly Affiliate Links

If you have publishes articles on markers like I do then you certainly met the "no affiliate links" line. The rule prohibiting not affiliate links outright, but actually. Here's what the line says:

You certify that you are not in all articles with direct affiliate links in them.We reject articles with direct affiliate links. it's OK, but forward/redirect to an affiliate link from the top level of a domain name you own.

In other words, if you have a domain "foo.com" is it OK to put a link (in the resource box only) to the URL "http://www.foo.com" or the URL "http://foo.com" as URL immediately sends the visitor to an affiliate link. But you can't link to another page on the site that does the same thing — only the main page of the site is allowed this exception to the rule "no affiliate links".

Why does have this rule submission?It comes to quality. a lot of sites that embedding affiliate links on their pages are of dubious quality, and submission are trying very hard to only linking to quality sites, so that they are high page rankings can take.(Human-based examination of items that are central to its design is a big reason why submission is seen as an authoritative source of content by the search engines.)It also requires some effort and commitment on the part of the author of the article, which has for the purchase of a domain name to use as a forwarding service.

Can automatically forward your domain registrar for each domain that you yourself to a URL of your own choice, but there are some advantages to do the submission-friendly domain forwarding itself. And it's not hard to do at all as long as your Web hosting service supports PHP (which is virtually anyone).

Let's say I want to promote a ClickBank product called Burn the Fat, feed the Muscle, a very legitimate eBook on exercise and weight loss. I begin by purchasing an appropriate domain, in this case feedthemuscleburnthefat.com (no, it's not very creative). I want to set the domain so that anyone who is on a link to feedthemuscleburnthefat.com then will be automatically redirected to burnthefat.com using my affiliate link.

Everything I do creates a file with the name index.php using a text editor such as Notepad. Four lines is everything I needed:

I place this file on the Web server, and Bingo!, visitors are automatically redirected to the official burn the FAT site.

You can do the same with your own site, just my affiliate link above (set in the second line of the script) is replaced by your own affiliate link.

The nice thing about the Redirect method above is that it is a "302 moved temporarily" redirection command back to the Web browser and not a "301 moved permanently" redirection command sends.This difference is important.You've probably heard that use a 301 redirect to when you move or rename a page, so that search engines will update their indexes (and Google PageRank). that's right, but this is not the time to do a 301 redirect.You want a temporary redirect.

Why? at some point in the future you may want to forward shall be replaced by your own landing page. links you've collected on the site will start passing PageRank to the new index page, not to the vendor page as it would with a 301 redirect. therefore, is to set up your own domain to promote an affiliate product using that a temporary redirect an easy way to find an affiliate product is through article marketing without the establishment of a "good" site.

It doesn't take a lot of work to do a bit of conversion tracking with the PHP script above.ClickBank, for example, offers a "tracking ID" or "tid" function. here's what ClickBank says about how to keep track of names:

Tracking IDs are short descriptions that you create that are added to the end of your HopLinks. The tracking IDs up to 24 characters long and must consist only of numbers and/or letters (no punctuation, or other symbols). when a sale is made using one of your HopLinks, the tracking ID passed in ClickBank of reporting, so you'll be able to see exactly which of your promotional efforts led to the sale. your tracking IDs are only visible to you, so that the supplier will you customers can order your tracking IDs.

Use a tracking ID, just add "?tid = xxxxxx "at the end of your ClickBank affiliate link," xxxxxx "is replaced by the actual tracking ID.

A tracking ID to add to the script of the redirection above is done by changing the second line of the script:

Now when I get a sale for "Burn the Fat, Feed the Muscle" I can look to the tracking ID column in the ClickBank reports and when I see "ftmbtf" I know the sales came through my domain feedthemuscleburnthefat.com.

Then I'll show you how to script tracing to change even more accurate.

26 February 2010 | filed under General

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Come up to 5 years of fun!

I just realized the other day that this blog is now almost 5 years old .... the first post on 30 May 2005. Wow. I need something to celebrate. But what? Let me know what you think ....

11 March 2010 | Filed Under AdSense

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Web Hosting Fun!

Busy the last few months, as you can probably tell. One of the things I did was to move many of my sites on a virtual private server hosting plan, which gave me some advantages, but also some unexpected headache. I thought I would write some of what I discovered in a new blog I call (drum roll please) Web Hosting Palooza. If VPS hosting, or any kind of Web hosting, interests you, then add the blog to your reading list. I have some interesting information in the coming weeks.

One of the other things I do is developing a website for the KW Lightning Girls Basketball Association, part of an experiment that I am doing on using WordPress to host sport club websites. (KW Lightning is a club aimed at girls basketball in Waterloo and Kitchener, Ontario.)Also some interesting tidbits to share with you on that, although not sure where I will post them as it really has nothing to do with AdSense … general it's a pretty good platform, though, and much more flexible than a dedicated sport hosting package offered by different companies.(Cheaper, too, as long as you have someone got techie to IT. ..)

Many of the things to do.I can even have an AdSense tidbit or two to post here in the near future ...

October 5, 2010 | filed under General

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ClickBank tracking script

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Here is a simple ClickBank tracking script written in PHP that you can install on any of your websites free of charge. It can be used to track sales from AdWords and sales from EzineArticles and other article directories.

Installation is simple, just copy the index.php file shown below (after modifying it slightly) up to your web hosting service. If you’re doing EzineArticles-friendly domain serving, install it in the root of the server, otherwise you can just create a new folder and install it there. For example, I might create a folder called “burnthefat” and place the index.php file in there. Any subsequent access to “http://www.mydomain.com/burnthefat/” would invoke the script and do a redirection.

Before uploading the script, be sure to modify the default $affiliateid and $vendorid values. They are currently set to ‘egiguere’ (my primary CB affiliate ID) and ‘burnthefat’ (the vendor ID for Burn the Fat, Feed the Muscle). Set them to appropriate defaults. You can override these settings when invoking the script. (If you’re planning on using the domain with EzineArticles, you MUST set the affiliate and vendor ID values correctly because you can only link to the root of the URL with no parameters.)

Now this is totally optional, but you may also want to add these lines to a .htaccess file that you place in the same directory as the index.php file:

order allow,denydeny from all

These lines ensure that no one can download the .csv files the script creates — you’ll have to fetch them yourself using an FTP client. (Like I said, optional…)

The script looks at the referrer header and tries to build a tracking ID that incorporates part of the domain name and some kind of unique identifier. For EzineArticles, for example, it uses the “id” field (the article identifier). So you can easily tell which article of yours generated the click. It looks for “id”, “C” (which is used by GoArticles) and “kw”. You can easily modify it to look for other things.

The tracking ID generated in these cases consists of the date and time (in MMDDHHSS format — 8 characters long, i.e. “03091347?), some portion of the domain name (i.e. “ezineartic”), and the article ID (i.e. “672234?). So when you see this show up in your ClickBank report:

03091347ezineartic672234

you’ll know the click came on 13:47 on March 9 from EzineArticles article #672234.

The script has some built-in features for tracking AdWords clicks, but only if you use a special syntax in your destination URLs, like so:

http://www.yoursite.com/?ag=rf01&nw={ifsearch:s}{ifcontent:c}&kw={keyword:none}&pl={placement}

This is what the values mean:

ag — an identifier for the ad group or whatever unique thing you want to track, i.e. if you have two different ad texts you might want to assign two different values herenw — the network being used. Note the special “{ifsearch:s}{ifcontent:c}” syntax. On the search network, the value will end up being “nw=s”, on the content network it will end up being “nw=c”. This is how you tell where the click comes from.kw — the keyword that triggered the ad, if known, or “none” if not known.pl — the website the ad was featured on if it’s shown on a third-party site.

As you see, you can pack a lot of information into the destination URL. The script will store all this information in the CSV files it creates and it will use it to create a tracking ID. The tracking ID will start with the date (MMDDHHSS as before) followed by “aw” (for “AdWords”), followed by one character for the network (“s” for search, “c” for content, “u” if unknown), followed by the ad group (the “ag” value), followed by as much of the keyword (the “kw” value) as will fit. (Tracking IDs are limited to 24 characters, remember.)

If the script doesn’t have enough information to create a (semi)human-readable tracking ID, it generates a random number and prefixes it with the date (in MMDDHHSS format) and uses that as the tracking ID.

You can set the affiliate ID and vendor ID explicitly by using the “affiliateid” and “vendorid” query parameters, as in:

http://www.feedthemuscleburnthefat.com/?vendorid=4idiots

This is useful if you want to use the same script for multiple redirections.

The tracking IDs the script creates are meant to be easily eyeballed in the ClickBank sales report. But if you want to know more about the context of a particular tracking ID, the script stores information in simple CSV (comma-separated value) files that you can easily download and load into a spreadsheet application like Microsoft Excel. A separate file is created for each day, so the clicks for March 8, 2010 are found in “clicks.2010-03-08.csv”, in the same folder as the index.php file.

So when you see a click in your ClickBank sales report and you want to know more about it, look at the first 4 characters of the tracking ID to extract the month and day to know which file to download and open in Excel. The following data is stored, in this order:

The full date and timeThe tracking IDThe final affiliate IDThe visitor’s IP addressThe full path that was requested, including any parametersThe referrer URL, if anyThe user-agent header, if any (useful for discerning robots from humans)

Here it is. Either download this text file or copy the text below; place the text into a file called index.php and copy it up to your webserver.

0 ){ $domain = $hostparts[$tld-1]; $ids = array( 'id', 'C', 'kw' ); foreach( $ids as $param ){ if( !empty( $params[$param] ) ){ $source = makealphanum( $params[$param] ); } if( $source ) break; } if( !empty( $source ) ){ $tid = $prefix . substr( $domain . $source, -16 ); } }}// Last resort: we weren't able to create a tracking ID, so// generate a unique string to server as our ID.if( empty( $tid ) ){ $tid = substr( getfaketid( $prefix ), 0, 24 );}$afflink = 'http://' . $affiliateid . '.' . $vendorid . '.hop.clickbank.net/?tid=' . $tid . $extra;header( "Location: $afflink" );// Write out the data to our CSV file$fp = fopen( $logfile, 'a' );if( $fp ){ fputs( $fp, logmsg() ); fclose( $fp );}//*************************************************************// Functions used by the code above...//*************************************************************// Convert the string to a lower case alphanumeric-only stringfunction makealphanum( $str ){ return ereg_replace( '[^a-z0-9]', '', strtolower( urldecode( $str ) ) );}// Parse a query string into its constituent partsfunction parse_query( $var ){ $var = html_entity_decode( $var ); $var = explode( '&', $var ); $arr = array(); foreach( $var as $val ){ $x = explode( '=', $val ); $arr[$x[0]] = $x[1]; } unset( $val, $x, $var ); return $arr;}// Encode URLs for saving in the CSV file by converting// quotes and commas to URL escapes.function csvencode( $str ){ $str = str_replace( '"', '%22', $str ); $str = str_replace( ',', '%2C', $str ); return $str;}// Create the line of CSV data to append to the log filefunction logmsg(){ global $request; global $ip; global $referrer; global $browser; global $tid; global $reqtime; global $afflink; $msg = "$reqtime,$tid,$afflink,$ip," . csvencode( $request ) . "," . csvencode( $referrer ) . "," . csvencode( $browser ); return $msg . "\n";}// Generate a fake TID with the given prefix.function getfaketid( $prefix ){ return uniqid( $prefix );}?>

OK, user-friendly this isn’t, I admit it. It’s very geeky. But if you’re even a bit technically inclined you should be able to install this script and use it. If you have questions about it, please leave them as comments here rather than mailing me, it’ll be more useful for others.

March 9, 2010 | Filed Under AdSense 

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How to quickly tell if your site is hacked

Have you ever wondered if your site is hacked? Sometimes it's hard to tell, because hackers try hard not to leave visible traces making it obvious. More than once I've noticed that this site in particular has been hacked just because I was playing around with the layout of the site and closely look at the HTML code that is generating WordPress.

These days, but there is an easy way to check for hacking by doing a Google search as follows:

site: yourdomain.com viagra

This works for two reasons:

Google crawls the most sites very regularlyHacked websites are used to enhance the search engine rankings from other sites using keyword-targeted links to these sites

You can use the term "viagra" shall be replaced by almost ED-related drugs such as "levitra" or "cialias". or more generic terms like "online recipe".

Note that your pages still may agree with these terms in Google even after you have eradicated the hacking, as it may take a while for them to be blotted out of Google's cache. you will still want to check out the HTML code of some of the pages that Google thinks are hacked just to be sure, especially the inner pages.

As I said, it's a quick test not 100% accurate, but a good indicator.

Of course, if you regularly about viagra and their ilk talk, this method did not work at all

PS: getting rid of these links is important, because Google will penalize your site for sure if it's to them by the site less often creep and dropping pages. you should be vigilant!

April 6, 2010 | filed under General

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Google takes 32% of your profit

If you have not yet heard the word, Google finally released details about how it is being split into AdSense earnings with small time (you and me) publishers. Conventional wisdom was that the split approximately 70/30 in favor of the publishers, and that turns out to be quite close to the reality: publishers earn 68% of AdSense for content revenues.

On the side of the search, the split is not as high.If you use AdSense for search, you get only 51% of the ad revenues. Google attributes this difference the higher costs involved in the search results on sites other than their own hosting plus all the additional things you can do with AdSense for search, such as limit a search to a specific set of sites, etc..

The revenues of the other AdSense variants are not provided, and apparently are subject to change and experiments as they develop.

Of course, have big AdSense publishers always able to negotiate revenue share and access custom ad formats and other features can, and that information is still confidential.

This news is certainly a lot of Publishers interested. Note, however, that Google doesn't really call them not to do this out of the goodness of their hearts — Italian courts went to the problem in Italy, so I guess she thought it was just as good to come out clean across the Board.

I'll let you determine whether the 68% and 51% shares high enough or not.

28 May 2010 | Filed Under AdSense

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5 years of blogging-part 1

As I mentioned a few days ago, I'm short on 5 years of blogging, which still amazes me when I think of it. There are now many people who have been blogging for five or more years, so that it is not unusual, but it is longer than I expected to be running this blog. The official date 30 May 2010, which is exactly five years after my first post. In preparation for this anniversary, I'm going to run in General a retrospective series on this blog, blogging, AdSense, search engine optimization, Internet marketing, and other related topics — what comes to mind, I think, as I peruse five years worth of posts.
Let's start with a few stats. Apart from this post, I 1048 posts, which comes out to about 210 entries per year, or just under 18 posts per month.Oddly enough, that's pretty close to the 20 or so working days in a month Of my output is. fallen very noticeable in the past year or so, mind you, but for a while I was pretty much post something once or twice per day.
Comments … There are more than 3000 approved comments.I currently have 2400 in anticipation of the comments, but most of these are spam (both the total spam, but also a lot of "I like your site!" and "Keep up the good work!" and "Nice article!" Type comments) and I've gotten into the habit of blowing away the whole pool in anticipation of response when it is too large to navigate ...Many commenters appear lately because the blog near the top of the list of "dofollow" blogs and everyone is trying to connect to get a nice juicy from a PR4 page back to their site. Too bad I moderate all comments ... When you have nothing worth to say don't need, don't bother to comment!
I can't say that this blog ranks high for many keywords in Google. For "adsense", it is around # 70.Even though I have a reasonable number of inbound links (about 50,000 according to Yahoo!), only about half of the pages on this site are actually in the Google index and just 400 or so of them displayed when you create a query "site: memwg.com".There are several reasons for this. A is that the site was hacked numerous times — I took a single injection code yesterday that was much left for popular medicines in my pages is also lost link speed-the speed at which incoming links are done — because I very much lately haven't updated.And I have a bunch of deep links in the site, which is another problem – most of the links are targeted at the root of the domain.
Anyway, in part 2 we actually start the retrospective by watching 5 things I wish I made different from the beginning.
16 March 2010 | Filed Under AdSense
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Easy ClickBank conversion tracking

In my last post, how to make submission-Friendly Affiliate Links, I talked about how to create a simple PHP script to install on your web server to redirect visitors to an affiliate link. I left a short using the ClickBank ID function trace flag that sales came from visitors to that Web server. But with a little more work which lets you to create unique tracking IDs that you give much more information about where your sales really come from. That is the real key to affiliate marketing success: tracking conversions — determine which sales "funnels" lead to an actual sale. Once you know what's working, you can spend more time and energy (and money, in the case of PPC) to the profitable funnels while the Elimination of unprofitable.

As I did last time, is a ClickBank the sequence number is a combination of up to 24 letters and numbers. (It used to be limited to 8 characters, that what we have here a bit harder to do, but still possible if you're clever.)The tracking ID is added to the ClickBank hoplink (affiliate link) and passes the ClickBank system. If a sale is made, you will receive the corresponding tracking ID (if set) in the affiliate sales report.

For example, here is a hoplink to a 5-letter tracking ID:

The tracking ID actually appears on the ClickBank payment page as part of the affiliate ID. If you click the link above and proceed to the payment page, you'll see this at the bottom:

You should always test your affiliate links to ensure that the tracking that ID is passed correctly.

Note that tracking IDs are not case sensitive, i.e. "ID001" is the same as "id001".

So what should you keep track of? here are some ideas:

Date — know when your affiliate link was followed is valuable information. The sale happens sometimes days or even weeks after the first visit. For example, if I refer someone to the Rocket Spanish product, they should first sign up for a free 6-day Spanish mini course before purchasing the full course. for example, a click that occurred on February 15 (for example) generate a sales a full week later.If I got a promotional methods changed in the meantime, perhaps I accidentally blames the sale to the new promotion, when in fact the old one that actually worked.Time — know the time of the day also can be useful if you are promoting products through AdWords ads. If the majority of your sales late in the day happen, you can offer to the other parts of the day off and reduce costs by avoiding the tire-kickers. Geolocation — the IP address of the visitor back to a geographical location can be assigned. as with the time, this information can aid you in targeting your ads. (See my article what a website knows about you.)Referrer — when you click a link, browsers normally the URL of the original Web page (the page that the link was on) send to the Web server.This is called the "referrer" or "referrer header". treatment of the referrer (which the user can send the browser, so don't count on its presence) can tell you the source of that particular click.Extra information — you can get more information in the link cannot embed. AdWords, for example, a keyword insert feature that allows you to automatically insert the keyword that a click on the ad in the destination URL.

This includes probably 99% of the things you might want to track through a ClickBank id tracking

So how do you keep all this information?You can stuff a lot of it in the tracking ID itself, which is my favorite way of doing things.You have 24 characters to work with, so let's see how we can encrypt things:

4 characters for the date — two digits, day in two digits, 2 digits for the month.(Don't bother with the year, because that only at the end or beginning of a year business and you may need to find out what year the month and day are for.)4 characters for the time — 2 digits for the hours, minutes.

That lasts 8 characters of the 24, resigned 16 to work with. us to keep track of IP addresses (they can be encoded with 8 characters pretty easy) but there's no point doing it because of the ClickBank sales reports of the copper country.

What can we do with 16 characters, then? what about extracting some useful information about the referrer. clicks from submissions include the item ID in the referrer URL. clicks from search engine traffic include the keyword term. clicks from AdWords ads may also include the keyword term (if you use the special syntax {keyword} in the destination URL) and even information about whether the click on the search network or the content network. the possibilities are almost unlimited.

Here's another tip: all information that cannot be stored in the tracking ID itself can still be saved in a file or database.

If there is interest, I can be a simple tracking script that generates ClickBank track of names with some of this information in the post.

2 March 2010 | Filed Under AdSense

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The unofficial AdSense Blog is 5 years old today

A part of me can't quite believe it, but 30 May 2010 (today) is the 5th anniversary of this blog. I made the first post on 30 May 2005, shortly before the publication of my book, Make Easy Money with Google: using the AdSense Advertising Program (here for details).
Those first few weeks of posting were pretty lame, I have to admit. at the same time, the blog is actually called Make Easy Money with Google to go along with the title of the book (which was never my title, BTW, the working title of the book was "Google Pot", i.e. "how to make a pot of money with Google", and neither I, nor the marketing folks at Peachpit Press could come up with something really good), but I had to change the name of the blog after Google me that they were going to stop AdSense ads on the site sent because it is their trademark "Google" in the domain name included.
In retrospect, a bad decision. I have just dropped the AdSense ads (which I did recently anyway) because the ads on this site have never amounted to much anyway — an audience of AdSense publishers not just click the ads. Also refined I had a lot of inbound links to the makeeasymoneywithgoogle.com domain, so memwg.com moving to required a lot of careful redirection. I had the chance to come up with a good brand for the blog instead of just the first letter of each word to make a domain name at least.(On the plus side, a 5-letter domain name makes for shorter URLs ...) Yes, I called the blog "The Unofficial AdSense Blog", but the domain name must have associated.
Really, I would have gone with a less spammy sounding domain name from the beginning, but it was of course to the title of the book with the title of the blog. But something shorter and more brandable would have been better.Although I don't know how I would have come up with something that "Google" or "AdSense" not in the domain name record and had the same problem with the delivery of the ad.
Titles and domains aside, I have a lot of pleasure derived from this blog.The exposed me to blog in reality (as opposed to just reading about it) and led me to great conversations with a bunch of interesting people and I hope that I have been able to offer some useful information to my readers over the years. Not quite sure where I take the blog following, but so far it's a great ride!
30 May 2010 | Filed Under AdSense
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