If you have not yet heard the word, Google finally released details about how it is being split into AdSense earnings with small time (you and me) publishers. Conventional wisdom was that the split approximately 70/30 in favor of the publishers, and that turns out to be quite close to the reality: publishers earn 68% of AdSense for content revenues.
On the side of the search, the split is not as high.If you use AdSense for search, you get only 51% of the ad revenues. Google attributes this difference the higher costs involved in the search results on sites other than their own hosting plus all the additional things you can do with AdSense for search, such as limit a search to a specific set of sites, etc..
The revenues of the other AdSense variants are not provided, and apparently are subject to change and experiments as they develop.
Of course, have big AdSense publishers always able to negotiate revenue share and access custom ad formats and other features can, and that information is still confidential.
This news is certainly a lot of Publishers interested. Note, however, that Google doesn't really call them not to do this out of the goodness of their hearts — Italian courts went to the problem in Italy, so I guess she thought it was just as good to come out clean across the Board.
I'll let you determine whether the 68% and 51% shares high enough or not.
28 May 2010 | Filed Under AdSense
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